The internet has made it easy for people to find out information about businesses without having to call them. They can check out a company’s hours, learn about products and services offered by a company, and even troubleshoot issues they might be having with a company without jumping on the phone with someone. They can either use the company’s website or email a company representative to do it.

But that doesn’t necessarily mean that you should do away with your business phones if you’re in charge of handling communications for a company. In fact, it’s arguably more important than ever to maintain business phone lines so that people can get in touch with a company when they can’t find what they’re looking for online.

While technology has made it easier than ever for companies to keep in touch with their customers, there is still a large segment of the population that prefers to speak directly to a human on the phone when conducting business.

One Google study actually showed that human interaction is especially important when people are thinking about spending money on a product offered by a company. More than 60 percent of people reported that they will call a business when they’re considering making a purchase rather than attempting to get in touch with someone online.

Part of this is because there is so much that can get lost in translation when you choose to contact someone through email or a live chat rather than speaking with them on the phone. Part of it is also because humans can speak a lot faster than they type. Humans use more than 125 words per minute on the phone in most cases as opposed to just 40 words per minute while typing. That makes it difficult for companies and customers to communicate clearly and get on the same page, which is why many people will just call, not email, from the start to make sure they get all of the information they need.

If your company doesn’t currently have business phones, it’s important for you to change that immediately to give yourself the best chance for success. Shore Home Solutions can perform business phone system installation for you and set you up with the right phone system for your specific type of business. Call us at 410-878-2448 today for more information on how our phone systems can benefit your company!